How to Write a Product Description That Sells Your Sheet Music
Your arrangement might be top-notch, but without a solid Description, it could get overlooked. A clear, informative Description helps the right performers find your music and feel confident buying it. In this post, we’ll show you how to craft Descriptions that highlight your work, improve search visibility, and help you inspire customers to purchase your music.
Why Your Product Description Matters
Your title, engraving, and metadata only go so far. Your Description helps buyers decide to buy.
It also improves search visibility, both with our retail partner (like Sheet Music Direct and Sheet Music Plus) and on dedicated search engines like Google. Including the right details ensures your music shows up for relevant searches, builds trust with buyers, and helps them quickly understand if your piece is right for their ensemble.
For Example:
❌ Instead of this: "Pop ballad for SATB"
✅ Do this: "A heartfelt SATB choral arrangement of Adele’s ‘Easy on Me,’ perfect for spring concerts or graduation. Features expressive harmonies and a solo opportunity in the bridge."
Know Your Audience
Before you write anything, consider who you're writing for!
Are you targeting:
Choir directors?
Gigging musicians?
Music educators?
Beginner musicians?
Use language and context that speaks to their specific needs.
For Educators:
"Ideal for middle school string orchestra, this accessible arrangement of ‘Sunflower’ includes optional third violin and simplified rhythms for developing players."For Gigging Musicians:
"A jazz-infused solo piano take on ‘Golden Hour,’ great for weddings, cocktail hours, or background music sets."
What to Include in a Great Description
Make sure your Description answers the buyer's key questions:
What instruments or voices is this intended for?
What skill level is it suited to?
What style or mood does it convey?
When or where might someone perform it?
Does it include solos, flexible parts, percussion, or other features?
For Example:
"An upbeat, flexible 3-part arrangement of the viral hit ‘abcdefu,’ arranged for SSA or SAB choir. Great for pop showcases or contemporary a cappella groups. Includes a driving beat, syncopation, and an optional solo."
Quick Checklist:
◻️ Voicing/Instrumentation
◻️ Difficulty
◻️ Genre/Style
◻️ Use case
◻️ Special features (solos, flexible parts, percussion)
Use Keywords Naturally
Search engines (including ArrangeMe’s retail partners) index your product Descriptions, so using relevant keywords helps your music get discovered. Just make sure it reads naturally!
✅ Good SEO Example:
"This intermediate piano solo arrangement of ‘Let It Go’ from Frozen features the iconic chorus and dramatic build up. Perfect for recitals or Disney-themed performances."❌ Bad SEO Example:
"Frozen ”Let It Go" piano sheet music popular song solo intermediate Disney."
Avoid These Common Mistakes
❌ Don’t be too Vague: "Great for choirs of all levels. Sounds good and is fun to sing."
✅ Do this instead: "Perfect for high school SATB choirs, this soulful ballad features close harmonies, expressive dynamics, and an optional solo in the bridge."
❌ Don’t be overly technical: "Features quartal voicings, tonicizations, and compound meter changes."
✅ Do this instead: "Modern harmonies and a changing time signature keep this arrangement rhythmically interesting and rewarding to sing."
Avoid Typos or Poor Formatting:
Always proofread. Typos and inconsistent formatting reduce trust and professionalism.
Examples: Before and After
❌ Before:
"A nice piece for band. Fun and energetic."
✅ After:
"A high-energy arrangement of ‘Believer’ by Imagine Dragons for flexible concert band. Perfect for pep rallies or spring concerts, with driving percussion and a powerful brass melody."
❌Before:
"Pop song for SATB choir"
✅ After:
"A contemporary SATB arrangement of Olivia Rodrigo’s ‘vampire,’ featuring layered harmonies, dramatic dynamics, and a haunting closing section. Great for fall concerts or themed sets."
Final Checklist for Your Next Description
◻️ Is the instrumentation clear?
◻️ Did you mention the skill level?
◻️ Is there a specific use case or setting?
◻️ Did you highlight unique musical elements?
◻️ Does it read naturally and include relevant keywords?
Conclusion
Crafting a great product description does not have to take long, but a little thought can go a long way in helping the right performers find, trust, and choose your music. When you highlight what makes your arrangement unique, speak directly to the needs of your audience, and keep your tone clear and inviting, you set your music apart in a crowded marketplace. Think of your description as more than just text on a page. It is your chance to connect with musicians, spark curiosity, and inspire them to bring your work to life!
